01

Begin with the operating model

Before sketching screens, identify the objects the business cares about, the states they pass through and who is responsible at each point. A quotation becoming an order is not just a button click; it changes commitments and creates new work.

02

Design hand-offs explicitly

Many failures happen between roles. Sales expects finance to see a change. The workshop assumes the counter has confirmed stock. Good systems make ownership and status legible instead of relying on memory.

03

Treat exceptions as first-class work

Operators need safe ways to correct, reverse and explain. An audit trail, permissions and helpful validation are not administrative extras; they are part of making a system trustworthy.

04

Optimise for the life of the system

A successful launch is the beginning. Data quality, support, performance and the cost of changing rules will shape the product for years. Technical decisions should protect that future without over-engineering the present.